Working within Nature's Limits and Man's
EcoConsulting does not and will not advocate
lowering health and living standards, nor
slowing or reducing progress and
development. On the contrary, we seek to
harmonize man’s needs and desires with the
challenges of nature’s elements.
A low-income energy-efficient house will not
only consume much less energy than
traditional cheap social housing—a net
benefit for the environment—, but will also
increase comfort and health—a net benefit
for the occupant. EcoConsulting sees a
particular potential in improving housing
and building stock, and thus offers
specialized services for the architectural
and construction industry.
We believe that many cost-effective
solutions to environmental problems exist
that will either maintain or increase our
standards of living. Some goods or services
can actually create profit i.e. the return
on investment will be higher than the
Explaining Business' Skepticism
Businesses are skeptical to accept that it
is possible to make money off of the
environment--i.e. implement a product or
service that will better the environment and
be profitable. Traditional economic theory
states that businesses are by definition
driven towards profit, and therefore
EcoConsulting believes that businesses do
not act rationally in respect to
cost-effective environmental measures due to
1) Any environmental improvement has been stereotyped
as a net cost.
2) Businesses and individuals lack information and knowledge
about existing green
and ways of implementing them.
3) Businesses tend to overemphasize short-term costs and
4) There is a shortage of companies offering integrated
solutions to remedy the more
environmental issues, so as not to create a
huge cost or to spread or move the
harm to another area.
In short, environmental issues are not core
considerations for most businesses today.
They are unaware of the potential and ease
of improving businesses’ relation with the
environment. Our aim is to bridge the
current informational gap.
Understanding the Environment